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“Programs like the Double Dollar program bring more customers to the market, allow more people in our community access to fresh, local, naturally-grown foods and keep more dollars in the local economy.”

- Ben Bullen, Bullen Family Farm, Participating farmer in Appalachian Sustainable Development’s Double Dollars program
Wholesome Wave enables underserved consumers to make healthier food choices by increasing affordable access to fresh, local and regional food. The organization addresses complex problems through simple solutions with a vision towards healthy, affordable food for all. Wholesome Wave operates two nutrition incentive programs, the Double Value Coupon Program and the Fruit & Vegetable Prescription Program, which tackle the issue of affordability for underserved consumers. Accessibility is emphasized through their supply chain work with food hubs, retail outlets and convenience stores. Wholesome Wave's innovative programs address the complex issues of food insecurity, farm viability, economic vitality of local communities, and diet-related diseases.


Photo credit: Glenn Charles

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