Wholesome Wave enables underserved consumers to make healthier food choices by increasing affordable access to fresh, local and regional food. The organization addresses complex problems through simple solutions with a vision towards healthy, affordable food for all. Wholesome Wave operates two nutrition incentive programs, the Double Value Coupon Program and the Fruit & Vegetable Prescription Program, which tackle the issue of affordability for underserved consumers. Accessibility is emphasized through their supply chain work with food hubs, retail outlets and convenience stores. Wholesome Wave's innovative programs address the complex issues of food insecurity, farm viability, economic vitality of local communities, and diet-related diseases.
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