Skip to navigation Skip to content

Newman's Own Foundation Helps Military Service Organizations Raise Over $650,000 on CrowdRise

November 12, 2013

Westport, CT – Newman’s Own Foundation today announced a total of $671,747 raised in its Honoring Those Who Serve Challenge to benefit military service organizations. Twenty-eight nonprofits were invited by the Foundation to participate. They raised $491,747 from more than 2,700 donations over a six-week period on CrowdRise, a crowdfundraising platform for nonprofits. Charities earned $180,000 in additional funding from Newman’s Own Foundation. Donations came from all 50 states and six countries. 

Dixon Center for Military and Veterans Community Services at Easter Seals (Dixon Center at Easter Seals) generated an impressive $135,574 in donations and earned the top grant of $75,000 from Newman’s Own Foundation. Second place was taken by Hero Dogs, which raised $81,542 and earned a $50,000 grant from the Foundation. Warrior Canine Connection came in third place with $71,135 donations and $25,000 from the Foundation. 

“There are always those who stand safely in the back of the crowd, point to the half-empty glass, and explain why great things can't be done. Newman's Own Foundation and CrowdRise recognize that this paradigm doesn't fit the experiences of our veterans and their families,” says Colonel David W. Sutherland, Chairman, Dixon Center at Easter Seals. “With Newman's Own Foundation’s support, Dixon Center at Easter Seals can enable our veterans and their families to thrive where they live.”

Additional grants totaling $30,000 were provided to winners of weekly bonus challenges, including Dixon Center at Easter Seals, Hero Dogs, Military Women in Need, Operation Finally Home, Purple Heart Homes, Veteran Homestead, Warrior Canine Connection, and WestCare Foundation. All organizations keep the money they raise, regardless of whether they won extra funding from Newman’s Own Foundation.

“There is no greater sacrifice than serving and defending our country,” said Robert Forrester, Newman’s Own Foundation President and CEO. “We aim to provide for the ongoing needs of military personnel and their families, both during deployment and after their return. The Honoring Those Who Serve Challenge enables our grantees to gain broader recognition and raise additional funding to continue providing critical assistance.”

The Challenge was hosted on CrowdRise, a crowdfunding website, and was part of a larger Newman’s Own Foundation effort Honoring Those Who Serve. The Foundation has committed $7 million in grants over three years to support United States military men, women, and families. These grants, awarded to more than 50 nonprofit organizations, help military personnel, veterans, and their families successfully manage deployments and the transition from active duty to civilian life.

“We’re so excited about Newman’s Own Foundation’s Challenge,” said CrowdRise co-founder and CEO Robert Wolfe. “We launched CrowdRise to drive real impact, and to see so many charities and their supporters rally around veterans’ causes is as good as it gets. Newman’s Own Foundation was so relentless about making the campaign cool and notable and meaningful. To us, those are some of the elements that can really drive a movement and change the world. We’re happy to have played a small role in it all.”

Although the Honoring Those Who Serve Challenge is officially ended, donations can still be made through CrowdRise at:

# # #

About Newman’s Own Foundation

Paul Newman was committed to helping make the world a better place. To carry on his philanthropic legacy, Newman’s Own Foundation turns all net profits and royalties from the sale of Newman’s Own products into charitable donations. To date, Paul Newman and Newman’s Own Foundation have given over $380 million to thousands of charities around the world. For more information, visit